It always amuses me that men and women 'knock' online porn - especially as it's such a big money spinner that someone must be watching it (OK, not you, obviously... but 'someone'). In the UK alone it is estimated to be worth £1bn, and it even has its own trade show which attracts more visitors than the Ideal Home Exhibition, according to its organisers. There's a great deal to be learned from the online adult industry that can be brought into play when promoting your own goods and services online.
Low Cost production doesn't indicate low production values:
The nature of the online adult industry means that in a lot of cases video is produced on a low budget. But despite that, production values remain high, as the video producer knows that the result matters, and needs to compare with other video productions in the same arena. The porn industry have developed the art of filming quickly and at low costs, but still looking good and giving the customer what they want.
How can you take this on board? You could not have a big budget, but choose as company with good production values to make sure you get a video that shows you within your best light.
Harnessing new technology:
Online porn happens to be at the forefront of technology - they were the first type of company to have online videos, streaming content and of-course pay as you go content. It's worth keeping an eye on new technologies used, while you can guarantee they'll be within the mainstream prior to deciding to know it.
Speed of production:
With the ever ready audience who get bored effortlessly, the adult industry must produce new content and services quickly and in rapid succession. Each company knows that whenever they do not do this, their competitors will be taking up the slack (and also the eyeballs) in no time. It's good to notice how they achieve this, and put the exact same speed of production into your own videos (albeit with clothes on!)
Ease of access ensuring your clients might get your product:
Most online porn sites will offer you a wide selection of ways to view their content - streaming video, still photographs, downloadable videos, video to your phone, and even more. They realize that their audience comes in all shapes and types, and cater to all needs. Do not presume that your audience want the one thing you're prepared to offer - give them choice and they will stick with you.
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check out our website. Giving away freebie tasters:
There is HUGE money within the adult industry, but you'd be hard pushed to search out a porn site that is not giving Something away for free. It may be freebie pictures of the day, short video tasters, trailers, downloadable documents or even more. They know that whenever they give enough away, you will come back and pay for more.
Take this into your own business by thinking about what you can give away for free which will have people knocking down your door to pay for more advanced info?
For this reason, whether we like it or not, there is a lot to be learned from the online porn industry - and a lot of it may be related to your business. Think of that while you're NOT accessing any adult sites this week.